Your time is precious so it’s essential that you spend it productively by prospecting to the right people. Some prospects are not worth spending time on – maybe expressing an interest when they’re not really committed to investing – and despite all your best efforts you won’t be able to do anything to change their […]
As a business owner, I have learned that nothing happens unless something moves. Progress is important to growing your business, and you must take daily action in order to make progress. The key is pacing yourself. Get a clear vision of where you want to go and then determine what you can do daily to […]
PR and marketing: What’s the difference? As PR professionals we are often asked how public relations (PR) differs from marketing. It’s easy to describe from a tactical point of view, however the difficulty often arises in articulating how each role contributes to business success. Here is our comparison between PR and marketing: Activities / tactics: […]
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Top 10 Branding Trends for Your Business Personalize your brand Customers relate to people, not products. If they can relate to your brand in a more personalized way, they are more likely to trust it. You need to build authentic relationships with customers rather than just trying to sell to them. They are looking for […]
BE THE INNOVATIVE ENTREPRENEUR Entrepreneurs create businesses, they inspire people to the business, and they teach people to confidently do whatever they want; you don’t need to spend your life in an office working under somebody else when you can easily achieve a lot more through your own business. Entrepreneurship is ultimately about innovation.
THERE’S PURPOSE IN ENTREPRENEURSHIP The key on my road to purpose: Realizing that people who are in business to make a positive difference in the world are the people I want to be around. At some point when you start a business, you have this entrepreneurial spirit of creating something that was not there before. […]
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