DAILY BRAND INSPIRATION

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DAILY BRAND INSPIRATION

THERE’S PURPOSE IN ENTREPRENEURSHIP 

The key on my road to purpose: Realizing that people who are in business to make a positive difference in the world are the people I want to be around. At some point when you start a business, you have this entrepreneurial spirit of creating something that was not there before.

I have found if your business purpose goes beyond just making money, you will actually make more money–not all the time, not everyday, but at least you’re in the business of making a difference so you have a purpose.

My purpose in life is to inspire and help people find their purpose–that’s what I do.

I think it’s more important than ever before to know your purpose and to be able to articulate it, put it in writing and then live it. Some people say, “I don’t have time for purpose now, I need to go make a sale.” Let me tell you something, you can be out there trying to make a sale, but unless your customer believes you are in the business to help them, if your products and services are just commodities, you’re not going to make it, because people aren’t going to spend money right now on things that aren’t going to make a difference.

If you’re not necessary in people’s life, they’re not going to care–nice is gone. Purpose is necessary.

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